Monday
Sep282009
And this is direct marketing because?
So here's the situation. Ads of the World have picked this creative gem for their August Gold Award, and given Bronze to this tasty morsel in… no, seriously… the direct marketing section!
Erm... direct marketing?
Since when did business cards qualify as direct marketing?
Creative, clever, innovative... these design solutions are all these things and more. And full kudos to the agencies who dreamed them up. But are they really direct marketing? I don't think so.
How about you?
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Ads of the World, Awards, DM
Ads of the World, Awards, DM 
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Reader Comments (1)
hehe, that's a good one! If it has the recipients name and address on it, it's direct mail in my opinion (even if it's just a business card on the other side). Without the recipients details it's not "direct" at all!