The Copy Dock

So here's the situation. Ads of the World have picked this creative gem for their August Gold Award, and given Bronze to this tasty morsel in… no, seriously… the direct marketing  section!

Erm... direct marketing?

Since when did business cards qualify as direct marketing?

Creative, clever, innovative... these design solutions are all these things and more. And full kudos to the agencies who dreamed them up. But are they really direct marketing? I don't think so.

How about you?