Burton Group Catalyst Conference Europe
About Burton Group
The Burton Group is a Fortune 500 company that provides in-depth IT research and consulting services to the world's leading corporations.
About Catalyst Conference
Organised by the Burton Group, Catalyst is the largest conference of it's kind in Europe for senior level IT executives responsible for driving technological change within their organisations and within industry itself.
The Brief
Burton Group's European prospects had already been sent a teaser pack with an overview of the conference. This time they wanted a harder sell to promote early registration, plus a brochure to provide more detail on the conference. The brief also required this DM to work within the established "Get To The Truth" theme of the first mailing.