Oxfam 'Clear Ur Gear' Outdoor & Radio
A series of outdoor bus shelter ads and radio commercials to support a month-long collection campaign for Oxfam Shops. The first features an ironic 'fashionista' character I Christened 'Aoife O'Really', who went on to have a fictional blog all of her own. She thinks giving clothes to Oxfam is a great excuse to clear out her old wardrobe and 'go shopping'.
;)
;)
;)